Standardized Naming of Color

As manufacturing grew, it was increasingly important to provide standardized systems for identifying colors so that customers could specify a color and know what they would get. Less interested in theory and more interested in consistency, sample books proliferated to identify colors by standard names or numbers.

Picture of color card
Textile Color Card Association of the United States. Standard Color Card of America. 8th ed. (revised 1928) ed. New York: Textile Color Card Association of the United States, 1928. Crerar Library: 677 S804